Steve Rainwater Essays - Marketing, Advertising,

Steve Rainwater 10-19-98 Mrs. Maynard English 1A The Advertisement "Wear it and be Happy," What is behind the words of advertisement? Besides how many different ads tell us the same thing, "buy, buy, buy." It seems like today, that all ads are summing up, that if you use their product, then your life will be better. Ads are supposed to attract the reader's eyes, just like this advertisement caught my eye with the quote. In the Clinique "Happy" ad, their quote is "wear it and be happy," but how can a perfume make you happy. Sure it may smell good and get you a compliment or two, but it is not going to make your life any easier or take away any of that non-wanted stress. So what is in an advertisement? This advertisement is trying to sell a product to a perfume buyer. At the same time, it's telling you something that it is completely incapable of doing, which is making you happy. It is working and this is what an advertisement is supposed do, sell. This advertisement, as I said in the paragraph above, caught my attention with their quote. The quote is about being happy and forces you to glance at the picture on the ad verse the bottle that they are trying to sell, which will probably be a one hundred-pound, beautiful model who is happy because she has everything that is out of the usual. On this advertisement they have this beautiful model with a big beautiful smile being kissed by this handsome man. It implies that if you wear this perfume then you will be just as happy as this woman on the cover does and possibly have good looking guys just like her. Well this is why I find advertisements somewhat ridiculous. When young girls look through these magazines and see these ads, it begins to influence them for what they are supposed to look like and be like. As these girls grow up, they will become more and more depressed because they won't have those size zero waists, those big fake breasts, or that perfect complexion. Instead the y will be bulimic, or possibly anorexic just so they can look and feel like these models do. What is an advertisement? Is it a picture of the product by itself in a single colored back round? Or could it be a picture of the product in use? Well the majority of advertisements today are not of the advertisement itself. It is normally of models and or roll models in a picture with the product showing that they use it, so it would be "cool" for you to also. Here is a product that must do something or else people won't buy it. For instance, this ad is of perfume and it does something, it smells. So to spice up the ad, they through in a girl being kissed by a guy who seems to be in glee. The product is not in the picture but it is on the side of the page next to the name. The girl just bought this perfume and because it smells good, she's happy and is falling in love. I believe this is what the advertiser wants people to think when buying his product, and why blame him, he's out there just like every other business man for only one reason, to make money. Advertisements can be good and bad in two ways. They can show the product off without being stereotypical, or they can show the perfect model doing something in the ad without really advertising it. This advertisement in particular gets me thinking to where really you don't need a model. If a product, such as perfume, is going to sell, it's going to sell due to it's reputation of having a good smell and not what kind of models you have advertising it. In conclusion, I choose this ad because I feel that there isn't a perfume on the market that can change a person's personality. If someone is going to be happy, then it's going to be because something or someone makes them happy by an act of kindness and not a smell.

Will The Rhine model of capitalism be the preferred capitali essays

Will The Rhine model of capitalism be the preferred capitali essays Peter Ludlow, Director of the Center for European Policy Studies once said We are all Germans.... The whole EEC is obtaining German virtue- low inflation, a strong currency and a good mix of growth and social welfare (Hampden-Turner and Trompenaars 201). Although the European Union has changed since Ludlow spoke about the European adoption of the German social economic system, Germany remains to be the most important aspect of the European Union. After the Second World War that ruined the European economies, the Rhine model had reign over Europe. Although they had strong control, the Rhine model is now struggling and is losing grip on the European economy. On the other hand, the Anglo-Saxon model of capitalism is catching up and is ahead in areas such as shareholder value and corporate governance, not to mention information technology (Hunt). Nowadays the European Union is split up in two segments of both Rhine model and Anglo-Saxon capitalism, but eventually the Rhine model will be accepted as the preferred capitalistic system in the European Union over the Anglo-Saxon model. The other major capitalistic system is the Anglo-Saxon that has its roots in the British economy. In both the United States and the United Kingdom Anglo-Saxon capitalism, which is also known in the United States as the Anglo-American model, is the leading form of capitalism. Madsen Pirie argues that the Anglo-Saxon model capitalism is based on two basic philosophical principles. The first is the adversarial principle. It basically means that there is a competitive market. Pirie states the market is a battlefield in which ritualized combat takes place. There is a constant battle for supremacy in the market, where everyone is on their own. The second principle is the evolutionary principle. In addition, the theory says that change is not best accomplished by sudden and violent disruptions which overthrow the status quo...

Character study of Rosalind from As You Like It Essay Example for Free

Character study of Rosalind from As You Like It Essay Rosalind, throughout William Shakespeare’s As You Like It, uses her ability to control language to attain her goals. Using creative speech, Rosalind enables herself to control and manipulate every situation that she is involved with, especially those concerning Orlando and Phoebe. Rosalind dominates many scenes in As You Like It and, ultimately, everything that Rosalind wants to occur does. She even changes her identity to do so. By using ingenious language, Rosalind facilitates the accomplishment of all of her objectives throughout the play. The first situation in which Rosalind displays her dominance in language is in the Forest of Ardenne, disguised as Ganymede, a male. She, knowing that Orlando is yearning for her love, comments on his obvious unrequited love, saying, â€Å"Then there is no true lover in the forest; else sighing every minute and groaning every hour would detect the lazy for of time as well as a clock.† (111) By implying that Orlando’s love is not true love, she immediately inspires Orlando to prove her wrong. Orlando, becoming a little suspicious, inquires why her accent is not rough as a result of her living in the secluded forest her entire life. She retorts almost immediately with an elaborate story in which she states, â€Å"But indeed and old religious uncle of mine taught me to speak, who was in his youth an inland man, one that knew courtship too well, for there he fell in love. I have heard him read many lectures against it.† Although a lie, Rosalind uses this sly and dece ptive speech to give herself the excuse to sound educated and the ability to discuss love. Rosalind sets up this situation from the beginning, enabling herself to discreetly mention true love in order to get Orlando’s full attention. Rosalind goes on to obtain Orlando’s undivided attention by saying, â€Å"There is a man that haunts the forest that abuses our young plants with carving ‘Rosalind’ on their barks, hands odes upon hjawthrons and elegies on brambles, all, forsooth, the name of Rosalind. If I could meet that fancy-monger, I would give him some good counsel, for he seems to have the quotidian of love upon him.† (113). Rosalind proclaims herself as an expert of love in order to give herself an excuse to meet with Orlando and help him cope with his situation She knows Orlando will surely agree to meet with her to discuss his love. He says that he is truly in love, but Rosalind states that â€Å"there is none of my uncle’s marks upon you. He taught me how to know a man in love.† Orlando retorts, â€Å"I would I could make thee believe I love.† By implying that Orlando may not even be in love at all, and promoting herself as an expert, she is enabling herself to â€Å"counsel† Orlando. She leads Orlando to want to prove he is in love with Rosalind. The major fact that she is interested in is observing how deeply Orlando is in love with her and how desperate he is to be with her. By leading Orlando on to believe that she is an expert when it comes to matters that concern true love, Rosalind allows herself to find out what Orlando is thinking about her from a third person, and unbiased, perspective. Rosalind also creatively uses language to manipulate situations that contain Phoebe, Silvius, and her own disguised character, Ganymede. Although Silvius deeply loves Phoebe, she continues to reject his brutally. However, Ganymede gets involved to defend Silvius, saying to Phoebe, â€Å"Who might be your mother, that you insult, exult and all at once over the wretched? What though you have no beauty-as, by my faith, I see no more in you than without candle may go dark to bed-must you be therefore proud and pitiless?† (131). Ganymede goes onto criticizes Phoebe even more by saying, â€Å"‘Tis not your inky brows, you black silk hair, your bugle eyeballs, nor your cheek of cream that can entame my spirits to your worship.† However, instead of getting Phoebe to realize she should appreciate Silvius’ love, Ganymede unintentionally obtains Phoebe’s love. Phoebe states to Ganymede, â€Å"Sweet youthm I pray you chide a year together. I had rather hear you chide than this man [Silvius] woo.† 133. Phoebe becomes attracted to Ganymede not realizing that Ganymede is really Rosalind, a woman. Rosalind, realizing this, continues to insult and criticizes Phoebe. She knows that she can eventually trick Phoebe into loving Silvius. Seeing an opportunity, Ganymede continues to insult Phoebe in order to continue to attain her love. Also, Rosalind sees that Silvius’ love for Phoebe is deep and true, despite that Phoebe rejects and ignores him. She sees the opportunity to manipulate Phoebe into loving Silvuis. As a result, she continues to lead Phoebe on, preparing for the time in which she ahs the chance cajole her to love Silvius. Rosalind uses her creative language one final time in dealing with the weddings. She is able, through the use of witty language, to arrange each marriage, and those who are involved, to her liking. Orlando reveals to Ganymede that he â€Å"can no longer love by thinking,† and now, more than ever, needs to be with Rosalind. Ganymede then responds by saying, â€Å"I have since I was three year old, conversed with a magician most profound in his art and yet not damnable. If you do love Rosalind so near the heart as your gesture cries out, when your brother marries Aliena shall you marry her† By assuring Orlando that Rosalind would marry him the next day, Ganymede then proceeds with the second part of her plan. She realizes that Phoebe has an attraction towards her as Ganymede She uses this fact to persuade Phoebe to marry her, with one stipulation. If Phoebe for some reason decides that she does not want to marry Ganymede, Phoebe would then be obligated to marry Silvius. Ganymede obtains Phoebe’s agreement on their marriage, stating, â€Å"If you do refuse to marry me, You’ll give yourself to this most faithful shepherd [Silvius].† Ganymede goes on to state: [To Silvius] I will help you if I can. [To Phoebe] I would love you if I could-Tomorrow meet me all together. I will marry you if I ever marry a woman, and I’ll be married tomorrow. [To Orlando] I will satify you and you shall be married tomorrow. Eventually, Ganymede reveals herself as Rosalind, and, accompanied by Hymen, prepares to marry Orlando. Aliena reveals herself to be Celia and weds Oliver. Phoebe, realzing that her lover, Ganymede, is really a female, then agrees to wed Silvius as a part of he pact with Rosalind. Character study of Rosalind from As You Like It. (2017, Aug 01). -like-it-essay We will write a custom sample essay on Character study of Rosalind from As You Like It specifically for you

Ipod Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Ipod Analysis - Research Paper Example The other target group for the ipod is the students who may wish to download books and access certain information online. This consists of the famous 4Ps which include: Price, Place involving distribution to consumption point, Product which should be designed to suit customer needs and finally Promotion which enables the producer to increase their sales. This section shall analyze the various elements of the marketing mix in relation to the ipod as below: The ipod has very unique key features which make it likable among the users. One of these features is the fact that it has a large storage capacity which enables the user to store as much documents as he or she wishes. A critical benefit of the ipod is that you can access whatever you want without necessarily having to carry the computer. . The product is presented in the market as one with the best satisfaction qualities. It has the best use interface with a touch screen that enables the user to perform their functions with much ease. Promotion is aimed at either making the product known to the consumer or may be aimed at increasing sales where the market is already ventured into. In this case during the introduction of the ipod the marketer undertook an extensive advertising by using print media, posters in public places and even television commercials. The marketer presented the advert displaying people using the ipod to enable the potential consumers to be able to visualize how the gadget works (Kotler, et al., 2009). In the adverts the ipod was positioned as a cool product for the present generation by dwelling on the main features and benefits of the gadget. Direct selling was also incorporated in places where the potential buyers could not access either posters, print media or even the Television commercials. Pricing Strategy The main pricing strategy for the ipod is the cost based pricing where the price is set with a certain profit margin bearing the costs in mind. This price is aimed at achieving more revenue. This is because ipod consumers will associate the high price to quality since as earlier explained most ipod consumers are middle and high class people. At the introduction stage, prices were set high in order to cover most costs .The aim of the ipod manufacturer was to venture quickly into the market and conquer all consumers and therefore increase sales before counterfeits came to the market. The result was acquisition of the top cream buyers who were less concerned with the price charged. At growth stage a significant amount of the market had been covered and counterfeit ipods had started developing .Since marketers of the new ipods were setting low prices for their products, the price had to be adjusted in order to match those of the competitors to avoid being thrown out of the market .Price was thus set in comparison with that of other manufacturers (Ranchhod & Clin, 2007). Place Distribution strategy A product is useless when it can not reach the target market. Therefore a marketer should make efforts to ensure that the product reaches the consumer in the desired form and at the right place. The ipod manufacturer took the initiative to make sure that the prod

Temple University HRM Recommendations Research Paper

Temple University HRM Recommendations - Research Paper Example However, the Temple College received the charter of incorporation only in the year 1988. Since then the university has evolved into one of the premier institutions for higher studies of the nation (Temple 1). The university is one of the country’s largest professional education providers. The university offers more than 300 academic degree programs. Temple University is one of the state-related universities of Pennsylvania. The number of total full-time faculty of Temple University is 1,935. On the other hand, the number of total part-time faculty is 1,501. The full-time employee strength of this university is 5,786. The university is the national center of superiority in research and teaching with an effective international presence. The university always tries to appoint talented faculty. Temple University’s 300 various academic programs provide excellent educational opportunity for academically highly motivated and talented students. The dramatic growth of the reside ntial campus community and supreme diverse student population enrich the extracurricular and educational life of all the people belonging to Temple University. The university attracts students from across Pennsylvania through quality education and learning process. The university maintains international presence with campuses in Rome, Tokyo, Beijing, London and six other worldwide locations. In addition to these, the university offers 100 master’s degree and 48 doctoral programs (Hilty 292). The university tries to develop new knowledge that can improve the condition of human beings. Temple University sincerely maintains its commitment in retaining, supporting and recruiting excellent and knowledgeable faculty to achieve the institutional goal. In addition, the university supports the aspirations of talented and capable students. Part 2: Identified Problems In spite of huge popularity and reputation, the institution faced several HRM problems that can affect the learning envi ronment of the university. (A) Employee Morale Recently Temple University is facing huge problem regarding morale of employees. Low employee morale is affecting the entire operational process. Negative perception and dissatisfaction with the work environment is forcing the employees not to perform effectively. The faculties, teaching staffs and employees of other department are constantly appealing to the board management to review their compensation and salary distribution process. In spite of significant hard work, the employees and staffs are not recognized effectively. In addition, several workplace conflicts are affecting the workplace environment. Most importantly, these conflicts are affecting the learning environment that may affect the future career of several students. Gender, age, color and compensation conflicts are increasing within the workplace of Temple University in Pennsylvania. First of all, the silent conflict between white and African American faculties is incre asing at a rapid pace. This conflict is affecting the mentality of students (Cascio 23). Several surrounded conflicts are forcing the students to divert their attention from educational activities. The old workforce of Temple University is facing other problems regarding employment benefit, pension distribution and retirement benefit. Several young and old employees within the workforce are not satisfied with the employment benefit and compensation structure. In addition to the

The Life of Shirley Chisholm Essay Example for Free

The Life of Shirley Chisholm Essay Shirley Chisholm was a â€Å"Rough Rider† straight out of the gate. Her mother said at 3 years old, she was bossing kids 3 and 4 years older than her. To know Shirley Chisholm, is to know that she was small in stature but, she had a lot of tenacity. Due to the economic situation in the United States her parents could not afford a good education, so they sent Shirley and her sisters back to Barbados to live with their maternal grandmother, for about 7 years. Her education in the strict, British-style schools of Barbados, she credits with her ease with speaking and writing. After attending those schools, when she returned to the states, she was several years ahead of her peers. She started her work career as a Director of a day nursery on the Lower East Side of Manhattan. This experience gave her an acute awareness of her social surroundings. She saw first-hand how minorities were in substandard  housing, inadequate schools, subjected to drugs and police brutality and no basic civil rights. This was when she determined that bad government had a connection to the fate of these minorities. She joined the Bedford-Stuyvesant Political League and gained lots of experience and political insight. She helped her neighbors to register to vote, unemployed to get jobs, students to get scholarships and fought with the league for 10 years and gained lots of respect and connections. Feeling like she could help and having a little experience she ran and won as the first African-American Assemblywoman for New York. Shirley sought the basic civil rights for all minorities and for those rights, she waged a battle in the political arena that was seldom seen. Shirley’s rearing In Barbados Shirley was born during the depression and spent her first seven years in Barbados. Her Grandmother, Mrs. Emily Seale would be the one raising them. As tough as Shirley was, she didn’t know the day she laid eyes on Mrs. Emily Seale that she had met her match. Shirley learned at an early age, not even to question her grandmother’s authority. They lived on a small farm in a small village with their grandmother. The farm had plenty of animals, goats, pigs, chickens, etc. and the farm also had a well. The children’s chores included feeding the animals and making sure they never got out and there was always water for the drinking, cooking and washing. The water from the well had to be taken bucket by bucket. Truly this is where her worth ethics were born. Her grandmother had no favorites; every one on the farm had to do work. School was just as important to her grandmother and to all the people of Barbados. Barbados had the highest literacy rate in the Caribbean, it was 94 percent. She found out that the teachers and parents were definitely in agreement when it came to a child’s education. The teachers were free to whip the children and they did not spare the rod. If you told your parents, the parents whipped you again. Shirley got her distribution of whippings and she agreed this made her a better student. Today, scientist would argue that this maybe bad for children. But in Barbados the discipline of a child was as natural as the air they breathe. Shirley realized later on in life that her success in writing and speaking  stem direct from her early education in Barbados. Retuning to Brooklyn After the paradise of the islands, Shirley and her sisters moved back to Brooklyn with her parents when she was ten years old. Her parents had another daughter, now it was four girls to be taken care of. Her father was having trouble making end meet. His new job would only give him part-time hours. Their family could not exist off of his salary along, so Shirley’s mother went to work a domestic worker. Shirley was the oldest, so she got the latch key. They were told to stay in the house and not to open the door for no one until their mother got home. Finally her father began to work full-time and he was promoted to supervisor at his job. Shirley’s mom quit working her domestic job; but she would always be a seamstress. While leaving in Brooklyn Shirley and her family lived in the worst tenement apartments and what we now call ghettos. One apartment they lived in was so cold, that during the winter, they just closed off one room and all the sisters slept in one bedroom. Shirley was affected by the cold for the rest of her life after that experience. They did move to another apartment in the Bedford-Stuyvesant. He father became a janitor and the apartment was free. The High School she attended was all women mostly white, but the neighborhood was predominately black. Shirley parent keep a tight rein on their girls. In fact she never had a regular date in high school or college. She had good study habits and a high IQ, which garnered a few scholarships in schools out of town, but her parents could not afford the room and board. Shirley would attend Brooklyn City College. At this point Shirley knew very well what it meant to be poor and do without this is when she felt a small inkling to change things. Shirley gets an Intro to Politics in College Shirley was a very good student in high school and she got several scholarships. She got offers to go to Vassar and Oberlin Colleges, but her parents could not afford room and board. Shirley ultimately attended Brooklyn College in the fall of 1942. Tuition was free as long as you had  89 percent average. The college consisted of about 60 black students during the day. Brooklyn College had a lot of activities. A lot of the clubs and activities were politically oriented. She had already decided to become a teacher. At that time, it was so expensive to go into law, medicine or even nursing. Black men were have problems being admitted to those kinds of schools, a black women did not even have a chance. While in College she joined all black student group, called the Harriet Tubman society. This was her first time hearing people, beside her father, talk about blacks being oppressed, racism, and current society’s views on African Americans. While in college she gained a lot of confidence in herself. Many of her peers and teachers saw a lot of potential in her and they pushed her to do better. One of her professors really took an interest in her and she would have long talks with him. He saw what a good debater she was and how passionate she was, when she spoke about politics and he encouraged her to think about politics and a career. Shirley said to him â€Å"Proffy,† you forget two things. I’m black and I’m a woman.† ( Unbought and Unbossed 26) She knew at that time those were her biggest obstacles and in time she would over come them both. Time for Shirley to Stop watching and get in the Mix Shirley started visiting New York’s City’s clubhouses. These clubs would advise poor people on legal matters, for their backing later when it came to voting. It was an unspoken exchange, I’ll do you a favorite, and when voting season is around you do me a favor. These clubs usually were organized by state Assembly districts. The assemblyman was represented by both parties. But the majority of the clubs were Democratic. Shirley was very vocal while attending the clubs. She would ask the leaders of various department, why their voters in the black areas concerns were not being addressed. She was beginning to see that she was going to have to be the one to change things in her neighborhood. Her hairdresser introduced to Wesley McD. Holder. He was a rebel and had been fighting for black political justice since 1930’s. He was in his seventies, but very astute in the political arena. Also he was very well known. Mac, as she called him, showed blacks that even if their neighborhood was 99 percent black, they  would not get black representation. Shirley and her neighbors saw Mac hard-working politics pay off, when his group backed Clarence Wilson a Negro, who became magistrate in Brooklyn. Shirley joined the Seventeenth Assembly District Democratic Club as a cigar box decorator. Shirley canvassed with the club and they succeeded in electing the first black judge in Brooklyn history. Shirley eventually ran against Mac and lost, and that severed their relationship for 10years. Shirley moved on formed the Unity Democratic Club in 1960. This group wanted to push out the old white machine politicians and put some new fresh black representation in the Seventeenth District. Shirley the Assemblywoman The Unity Democratic club lost in 1961, but had gained 42 percent of the vote for the candidate they backed. In 1963 they backed Tom Jones and he won as assemblyman but he only served one term. Jones was an attorney and he wanted to be a judge, but this would leave his assemblyman’s seat open. Shirley quickly ceased the opportunity. This was during the civil rights movements and there was rebellion all over the city and the nation for that matter. Running during the civil rights movement gave her national notoriety. African-Americans were very scarce in government at that time, especially a woman. But they were interested in their political representation in government. African-Americans as a people were beginning to vote and some were still fighting in the south for the opportunity to vote. African-Americans were finally opening up their eyes to how government representation affected their every day lives. Although in her own group there was opposition to her running because she was a woman. There were a lot of men even African-American men, who thought that a woman really had no place in politics. This is when she decided to not let the fact that she was black and a woman deny her the office she wanted. The Civil Rights bill was signed in 1964 and Shirley won for assemblywoman that same year. When Shirley went to Albany, it was a group of eight, six black assemblymen and two state senators, the largest number by far in history. She was the only African-American woman, but not the first woman. Harlem had previously been represented by Mrs. Bessie Buchanan ten years  earlier. Shirley was very happy to win as the first African assemblywoman, but it hurt her badly that her father did not live to see it. Shirley and her father were very close and they both could relate to politics he understood how important it was for African-Americans to have representation in government. As an assemblywomen, Shirley proposed a bill to provide state aide day-care centers. Shirley had worked in them and she new first had that parent could barely feed their child and they need assistance with car e for their children. Also she voted to increase funding for schools on a per pupil basis and the SEEK program designed to get more black and Puerto Rican students into the City University. She had worked in the school system and she understood how important and necessary an education was to the children her district. The reason she felt like she was successful in life was because of her early education Barbados. She supported abortion-law reform, unemployment insurance for domestic workers. Shirley mom had worked as a domestic worker, she was aware of how much they needed someone to fight for them as women and workers. She also fought for the restriction of weapons’ use by policemen. She had good record in Albany and the people in her district knew she was a fighter and stood up to the bosses in government. One night, while she was home reading, a group of women came to her home and asked her to run for Congress. These women were on welfare and had collected $9.62 cent to donate to her campaign. She was so touched; she decided that night to run for Congress. This race was not going to be easy she had established some enemies during her term as assemblywoman. She did not drink and was not very social with the men, not even African-American men. She could not be persuaded and she refused to vote along party lines. Shirley message was â€Å"unbossed and unbought† therefore she was elected by the people and worked on their behalf. by the political and her main interest was for the people. Shirley the Congresswoman Shirley ran against a very strong candidate. His name was James Farmer and he was the founding director of CORE (Congress of Racial Equality). He was a freedom rider in the early 1960’s he demonstrated for equal accommodations at bus terminal in public transportation. He was also a good speaker and a rebel in his own right. Shirley had one thing going for her, she had lived and worked in Brooklyn for 20 years and Farmer was an outsider. Shirley  called all her friends and connections and she asked her old friend Mac to be her campaign manger. She campaigned day and night. She went to neighboring districts. Because she had one secret weapon and that was, she knew there were thirteen thousand more women registered voters than men in her new district. Shirley would use this to her advantage. She had tea parties and functions to see what these women wanted and how she could accommodate them when she got in office. To her surprise she found out that they wanted the same things African-Americans and most minorities wanted. The were tired of being treated like second class citizens and they wanted basic civil rights even though they were women. They wanted equal pay for equal work and they also wanted more responsibility, and not just secretarial positions. They felt they were smart enough to work in politics and also work in other professional mostly dominated by men. Shirley let them know that when she was in office she would fight for their causes. During the campaign, Shirley did get sick and had to have a serious operation. She was bedridden for three weeks. Against her doctors and her husband’s advice she went out and campaigned with a lot of enthusiasm. â€Å"It paid off. On November 5, 1968, Shirley Chisholm won more than twice as many votes as Farmer-35, 239 to his 13,615†. (Hicks 74) Shirley fights for our basic Civil Rights After Shirley got in congress she had another fight on her hands. They thought because she was a woman they could just put her on a committee and close her mouth. Little did they know that dynamite comes in small packages. â€Å"Shirley Chisholm said she would not be a slave to the congressional seniority system. She would speak her mind and say what she felt was best for the voters of her district and for black people in general.† (Nicks 77) I’m sure this did not go over well with the Congress. They assigned her to the Agriculture Subcommittee on Forestry and Rural Villages. When the appointment was announced Shirley said â€Å"The Speaker of the House told me to be a good soldier.’ I told him, that’s why this country is the way it is today. Everybody’s being a good soldier instead of fighting for what is right.†(Nicks 80) She did not take this very well and asked for reassignment. Shirley was assigned to the Veterans Affairs  Committee. She quickly went to work on investigations into treatment of black servicemen. She fought the system for a lot of people and this made her and enemy in the House. She hired and all woman staff and also fought for the equal rights of minorities and women. She told congress â€Å"As in the field of equal rights for blacks, Spanish-Americans, the Indians, and other groups, laws will not change such deep-seated problems overnight. But they can be used to provide protection for those who are most abused, and begin the process of evolutionary change by compelling the insensitive majority to re-examine its unconscious attitudes.† (Nicks 85). Shirley’s views in 1969 were definitely a reflection of the civil rights movement going on during that time. Martin Luther King, Jrs opinion would have been very similar to that of Shirley’s. Shirley’s work in Congress reflected the Civil Rights Movement Shirley came into Congress like a maverick, swinging from every direction. Truly she made a name for her self with her maiden speech. In her maiden speech â€Å"she said she planned to vote against all money bills for the military or for defense until more was done about poverty at home, and the old politicians shuddered and snickered. You’re committing political suicide, â€Å"the told her to her face. I’ve been told I’ve been committing political suicide for fifteen years,† was her answer. I’ve been told that for so long that as a result I have risen to the top. I don’t choose to play by your rules. (Hicks 79) Her first hurdle was reassignment from the Agriculture committee, she felt like she would do no good in that capacity. Shirley then asked for assignment to another committee (which was a first) and was assigned to the Veteran’s Affairs Committee. While on the Veterans Committee she help fight for a lot of the causes of discrimination among black servicemen was young children, and there education. She spoke up for equal- rights for women because she knew firsthand the discrimination against women. â€Å"In 1969, hers was a strong voice for legislation to grant women equal rights. The Equal Rights Amendment to the Constitution was finally passed in 1970†. (Hicks 83) She backed state funding for day-care facilities. She fought for unemployment insurance for domestic workers. Shirley’s Bid for the President She eventually ran for the President in of the United States in 1972 and got 152 electoral votes. Shirley knew she would not win, but her objective was for the politicians in Washington take a minority or a woman seriously. She wanted African-American, minorities, poor and women to see that, even though the odds are stacked against you not to give up. She believed that the civil rights movement proved the point, in which the government belonged to the people and they should take an active part in it. She did this by her actions. She said if I’m a little one hundred pound black women and I can run for President, then you have a voice in our governmental process. She understood very well how under represented African-American were in the political process, as she stated, â€Å"Black representatives, says, have as their constituency all black people, not just those of their districts (Hicks 82) Conclusion She championed the cause for civil rights and women’s rights at a time when it was not popular. Shirley set the stage for a sleuth of African-Americans, minorities and women to run for political office. Jessie Jackson, Geraldine Ferraro, Barbara Jordan and Carolyn Mosley-Braun are examples of her influence. Shirley saw how civil rights movement was waking everyone one up to the injustices of our society. She used her power in congress to open the door for many women and minorities. Shirley Chisholm was a woman ahead of her time she was an eloquent and inspiring speaker and she backed up her words with action!!! See her in action for your self. http://www.youtube.com/watch?v=FzM8fgRDI24 Listed Work Cited Chisholm, Shirley, Ubought and Unbossed, Houghton Mifflin Company Boston, 1970 Hicks, Nancy, The Honorable Shirley Chisholm Congresswoman from Brooklyn, Lion Books, New York, 1971 Chisholm, Shirley, The Good Fight, Harper Row Publishers, Inc. 1973 Duckett, Alfred, Changing of the Guard, The new breed of Black Politicians, Longsmans Canada Limited, Toronto, 1972 Le Veness, Frank P. Sweeney, Jane P, Women Leaders in Contemporary U.S. Politics, Lynne Rienner Publishers, Boulder, CO 1987 http://www.youtube.com/watch?v=FzM8fgRDI24

Programming Languages Essay -- essays research papers

Programming Languages A programming language is a set of English-like instructions that includes a set of rules for putting the instructions together to create commands. A translator changes the English-like commands into numeric code that the computer can understand. The most common type of translator is a compiler. The compiler is program that reads English-like commands in a file and than creates another file containing computer readable numeric code or commands. I will be talking about some of the major functions and uses six high-level programming languages.   Ã‚  Ã‚  Ã‚  Ã‚  Java was developed by Sun MicroSystems and released in 1995. Java is based on C and C++ and incorporates many features object-oriented languages. It is a compiled language, but it’s code output is interpreted. This makes Java ideal for cross-development. The downside to its interpreted code is speed. Java’s object-oriented is fundamental, and all code and data in a Java program exist within the object-oriented class. Java’s exception handiling with try, catch, and throw statements provide the solution for writing reliable code that responds to all possible error conditions. Another advantage of Java is a String class that does away with null-terminated, length byte and other types of strings. It is also multithreaded which a class can easily provide code that runs concurrently with other programing. Another advantage is the lack of a pointer-type data and memory management which tends to be a very bug-prone area. Memory is organized by Javaâ⠂¬â„¢s virtual machine garbage collector. Java provides a rich class library in beavery bug-prone area. Memory is organized by Java’s virtual machine garbage collector. Java provides a rich class library in the forms of packages imported into modules. Since Java is interpreted locally on the user’s system, a security manager can completely control disk access, window creation, and memory management. C was developed by Dennis Ritchie at Bell Labortories in 1972. C was originally designed as symbolic code that formalized programming prasctices used at the time. In 1978 C blossomed into what was to become the most popular programming language ever. C offers programmers three advantages: The first is general pourpose programming which allows you to write games, business software, utilities, mathematical models, wordprocessors, spredsheets,... ...equence. Cobol has a certain minimum amount of code that is required for all programs, this is usually called a shell program. Delphi is a Rapid Application progarm which now progrrammers can use tools which are more intuitive and visual. Delphi uses Object Pascal as its foundation language, which has been one of the fastest compilers in the business. Also object-based extensions has been added to the language to support good programming practices and efficent code. Delphi is capeble of using OCX controls, which is a 32-bit OLE-based custom control. Delphi also allows you to create OLE automation servers and clients. These automation objects give you the flexibility of creating programs that perform tasks in the backround and put the results back to your application. Anoter advantage for Delphi is the ability to write multi-threaaded applications. In a multi-tasking enviorment thi is important, as your applications become more comple, it is necessary to execute your applications in seprate pieces, which are called threads. In conclusion, the following was an overview of six high level languages. Many are similar, but there are very distinct features and advantages to each language

Video Game Industry Market Research Reports, Statistics and Analysis

Global Video Games Industry [pic] The world video gaming industry is predicted to record 9% yearly growth through 2013, to exceed $76 billion, according to Business Insights. Mobile and online gaming formats will fuel the market, with customers taking advantage of wider, faster and more mobile internet access. Console gaming, the market’s current segment leader, will see its rate of sales decelerate. Since the first video game was launched on the market around 45 years ago, the video game industry has taken a central place in entertainment culture for children and adults alike. Far from the solitary habit it may have been traditionally, online gaming involves communities and is based on interaction. Key Market Segments †¢ Climbing world demand for Massively Multiplayer Online Games (MMOG) is expected to push the market to over $14 billion by 2015, according to  Global Industry Analysts. Technological developments along with faster, wider-reaching broadband connectivity are driving the market. †¢ The world social gaming market almost hit the $1. 5 billion mark in 2010, reports  Business Insights. The market is expected to reach close to $4 billion by 2015, with the US a leading region generating sales of $1. 2 billion, followed by Japan at $570 million. There are currently 600 million social gamers worldwide, with China representing close to 110 million, followed by the US at 95 million gamers. By 2015, it is predicted there will be close to 275 million gamers in China and 150 million in the US. Leading game companies include Playdom, CrowdStar, Synga, Digital Chocolate and EA. †¢ With consumers connecting to the internet with smartphones, gaming has become increasingly mobile. More than 27% of smartphone subscribers have installed one game or more, with close to 35% having installed at least five on their phones, according to  Visiongain. Mobile game makers, and phone and electronic device makers have been collaborating to capitalize on the trend towards mobile gaming. †¢ The world game console market is expected to reach almost $25 billion by 2014, according to  MarketLine, representing almost 13% growth in five years. The Americas represent almost 45% of the overall market. The three leading companies in the market are Nintendo, Sony and Microsoft. Regional Market Share †¢ India’s gaming market is predicted to grow by 30% by 2014, reports  Netscribes. The market is lead by mobile gaming, which represents close to 60% of the overall market. Gaming competitions, the creation of gaming zones and increasingly popular MMOGs will fuel the market. Service providers are likely to generate higher revenue, and 3D games will become increasingly popular. †¢ China’s games and accessories market is expected to continue recording strong growth. Peripherals and accessories represent a leading market segment, with increasing demand for auxiliary devices to keep up with gaming product innovation. †¢ The online game market in Korea reached a value of over $2 billion in 2011, reports  Pearl Research. Game companies in Korea continue to concentrate on international business, expanding in the US, the EU, China and Japan. Of the $585 million generated by leading game operator Nexon, the largest share came from business outside of Korea. Market Outlook The global gaming industry has seen consumer demand soar thanks to social networking, technological innovation favoring mobile gaming, and the popularity of cyber communities promoting collective online gaming. Marketing and distribution is being facilitated by social networking sites, which do much of the work of attracting an increasing numbers of gamers. As ever, IP protection and piracy remain major issues for the industry, which continues to lose revenues do to illegal downloading. Moving forward, the global gaming industry is likely to represent an ever-present contender for other media, including music and TV. As the cultural trend towards social networking and gaming continues, consumers are as likely to log in to play a leading game (like World of Warcraft) as they are to switch on the TV to watch a film. Leading Industry Associations †¢ American Gaming Association  www. americangaming. org †¢ Entertainment Software Association  www. theesa. com †¢ National Video Game Association  http://nvgaonline. com †¢ Interactive Software Federation of Europe  www. isfe. eu †¢ European Games Developer Federation  www. egdf. eu

Graffiti from Pompeii

Graffiti from Pompeii Graffiti is found in public places and consists of writings and drawings that can range anywhere from simple written words to elaborate wall paintings. Graffiti has existed since ancient times, including the time of ancient Rome in the town of Pompeii. The graffiti of Pompeii was preserved by an eruption of Mt. Vesuvius and was later found on the walls of the houses and buildings following excavation.The graffiti found in ancient Rome suggests what life was like for the people living in Pompeii and differs in many ways from the graffiti than can be found in modern day American cities Modern day graffiti has somewhat of a bad reputation and in most cases, is viewed by people in a negative way. When many of us think of graffiti, we usually think of the act of vandalism or destruction of property. However, the practice of modern day graffiti is considered to be a form of art as long as it is done legally.In Ancient Rome, graffiti was a respected form of writing wit h a more sophisticated meaning, not the kind of defacement that we often see on train cars or bathroom stalls. In Pompeii, graffiti was a common social practice and was widespread throughout their society. It was never thought of as a criminal act. The graffiti found on the walls of buildings in Pompeii reveals some similarities between the people of ancient Rome and the people of today. In Pompeii, graffiti was used for advertising and displaying information to the public. For example, writings were used to display the schedule and announcements of the market place.Politicians also used graffiti to advertise for elections. Today, we use bulletin boards, posters, flyers, newspaper articles, the internet etc. in a similar way to advertise and publicly display information. All of these advertisements suggest that the people of today’s society and the people of Pompeii are similar because both have an economy with supply and demand as well as some form of government with politic ians. Another similarity found in the graffiti from Pompeii is the list of stolen items with rewards to those who return the items and reveal the thief.This suggests that the people of Pompeii had some sort of legal system as do the people of today. The graffiti from Pompeii also suggests some differences between the people of ancient Rome and the people of today. For example, an advertisement with a list of gladiators scheduled to fight was found written on a wall in Pompeii. We do not have these types of gladiator fights in our society today. Some of the graffiti also describes the people of Pompeii owning slaves. Although slavery was something that was practiced in more recent years, it has since been abolished and is no longer a part of our society today.The graffiti found in Pompeii suggests many things about the people that lived there. Some used graffiti for writing messages to one another and to make certain announcements. Others used graffiti to express their emotions throu gh art and poetry. In most cases today, graffiti is considered to be a criminal act or an act of rebellion. It is only considered to be a form of art if it is practiced legally. If modern day graffiti was to be preserved and then found thousands of years from now, it would not give an account of what life was like for our society as the graffiti from Pompeii did for the society of ancient Rome.

Make Fireballs You Can Hold in Your Hand

Make Fireballs You Can Hold in Your Hand Fire is made up of light and heated gases from combustion. You can control the temperature of fire by selecting a fuel that burns with a cool flame. If you pour the fuel onto a substance that wont burn, you can make a fireball that you can hold in your hand or juggle. Here are written instructions for making your own handheld fireballs. Materials Needed to Make Fireballs 2 x 5 strip of cotton cloth (like from a t-shirt)100% cotton threadNeedleNaphtha lighter fluid (e.g., Ronsonolâ„ ¢)Match or lighter How to Make a Handheld Fireball Thread the needle with cotton thread.Tightly roll the cotton strip into a ball.Pierce the ball with the needle and wrap the ball with the thread. End by running the needle through the ball one more time and break off the thread.Soak the ball with lighter fluid. Dont soak your hands.Dont ignite the fireball while you are holding it. Set the ball on a fire-proof surface. I used a frying pan from my kitchen.If you want to hold the fireball, my recommendation is to pick it up with tongs and carefully/slowly set it on your hand. That way youll be able to tell if you can take the heat or not. Once you gain some confidence, you can pick the fireball up using your fingers. Safety Additional Information Its best to use 100% cotton fabric and thread. If the fiber is synthetic (like nylon or polyester) it might burn or melt, with unpleasant consequences.The trick to this demonstration is the fuel. It needs to be naphtha or kerosene. I have had good luck with Ronsonolâ„ ¢ and Zippoâ„ ¢ (not the butane stuff... read your ingredient list). Rubbing alcohol (isopropyl alcohol) works, but it burns a little hotter.Its pretty hard to blow the fireball out. You either need to blow hard or else suffocate the flame to extinguish it. You can set a saucepan lid over the fireball.The fireballs are reusable. Put them out when they run out of fuel or else the cotton will burn (you can tell this is happening when the ball starts to blacken and produce sooty smoke). If you get to the point where the cotton itself is burning, the fireball will be too hot to hold. Ideally, you want to extinguish the fireball before it consumes all of its fuel. Simply soak it in more lighter fluid and relight it to reuse it.Regarding holding these in your hand or doing tricks with them... the cone of the flame is hot, especially above the ball, however, the fuel burns at a relatively low temperature. The flashpoint of Ronsonolâ„ ¢ brand of naphtha is 6Â °C or 43Â ° F, with combustion mainly around 400Â °F. To put that in perspective, touching the fireball is a lot like touching a hot pizza right out of the oven (except without the sticky cheese part). Fireballs are great fun to make, but like all fire projects, use proper safety precautions and common sense. Dont get burned or set your house or yard on fire. This is a project which requires adult supervision. Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

LET3 (Leadership) Essay Example | Topics and Well Written Essays - 500 words

LET3 (Leadership) - Essay Example Evidently, the marketing manager and accounting manager in the case study hold positional power which is backed by the organizational policy. The reward power reflects the ability of the power to offer valued material rewards including money, time off, promotions, or other desired gifts. In the case study, the marketing department of the corporation (or marketing manager) provides large bonus to its employees who achieve a superior rating on their yearly performance evaluation; here, the organization employs the power of reward. The personal power can be referred to people’s ability to â€Å"attract others, to build strong interpersonal relationships, to persuade and build loyalty† (Mason, 2009, p.55). The case context indicates that the employee 3 has personal power because he/she could reach the project leadership position regardless of his/her experience in the organization. Even though, the employee 3 had been inexperienced as compared to most other employees in the firm, he/she could dominate his/her co-workers with his/her personal power. The expert power represents a form of power that people derives from their skills, knowledge, and experience and it is highly specific and limited to the particular area. From the given scenario, it seems that the employee 2 has expert power in the corporation as he is the only certified public accountant (CPA) in the firm. CPA is a highly expert and specific position which is not easily attainable for everyone. Finally, the coercive power refers to the application of fear-based influence on others. For instance, the marketing manager can apply a coercive power over employees as he has the authority to rate the employee performance. As every employee wishes to be rated top, they are compelled to be under the coercive power of the marketing manager. B. Dependency and power are two interrelated concepts by which an individual attains more power when another person or unit is more dependent

Euthanasia and Abortion Essay Example | Topics and Well Written Essays - 1000 words

Euthanasia and Abortion - Essay Example ed, it is rather natural to think that people have a complete control of their body and might make any decisions regardless of the opinion of others, including the government. However, there are two situations, namely euthanasia and abortion, which present obstacles on the way of exercising one’s right to bodily autonomy. This paper will argue that the same level of control should be granted to a person in the above mentioned cases. First of all, it may be logical to analyze the idea that favors this approach with regard to euthanasia. Thus, the supporterd point out that the ideas of passive and active euthanasia are very different and â€Å"the process of being ‘allowed to die’ can be relatively slow and painful, whereas being given a lethal injection is relatively quick and painless† (Rachels 2). There is no doubt that no person in the world would like to experience pain for a long time, but would prefer a quick and painless death instead. As a result, euthanasia should be regarded as a logical exercise of one’s bodily autonomy since it reflects the desire of a person. In other words, people should be granted such a right since this will be beneficial for them. Secondly, the concept of bodily autonomy is closely connected to a larger concept of self determination which is essential for any person who lives in a society. It is suggested that â€Å"in exercising self-determination people take responsibility for their lives† (Brock 11). This means that they may be responsible for continuing it or end it at will. In other words, if the law forbids a person to end his or her live, one is deprived of an essential right that makes life incomplete. Indeed, right to life is universally recognized, but the backside of it, namely right to death is still under the scrutiny of the society. It must be noted that recognition of euthanasia as an illegal action should be regarded as a limit that is placed on person’s bodily autonomy. Therefore, it should be eliminated